Q: What works in gaining trust in vaccine acceptance in vulnerable communities?

Mar 11, 2021 | COVID-19 | 0 comments


Q1: What works in gaining trust in vaccine acceptance in vulnerable communities?

This first of several Questions were explored in a recent Stakeholder Health “Rapid Learning Session on COVID 19 Vaccine  Education and Distribution”

Key Themes: community and provider buy-in, trusted community members, diverse image sets in outreach materials


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Best-Known Ways

  • Community and provider buy-in is critical in building trust with community members. Engage and build trust with the population we seek to vaccinate
  • The narrative is important, and gaining community trust is critical in light of historical context and lack of trust
  • Get information to the community through already-trusted avenues:
    • Persistent and consistent messages from faith leaders and other trusted community leaders
    • Identifying people in the community who are willing to be vaccinated and who are trusted by the community
    • Photos of people getting vaccines
    • Videos of physicians addressing facts
    • Seminars where trusted providers speak on the vaccine and ensure there is an opportunity for questions and answers
    • Town halls in underserved communities that are led by the communities
    • Call on our leaders of color to share articles on why there is vaccine hesitancy
  • Allow adequate space for community members to receive and process the information being shared about the vaccine


  • Outreach to ensure a diverse image set in outreach materials
  • Ensure community members can see themselves and others in the outreach materials
  • Create safe places for community members to ask questions
  • Community strategies are not “one size fits all.” Adapt the strategy for the specific population and listen to the specific needs of each community


  • “Trust builds trust”
  • Understand our vulnerable communities and how we define vulnerability



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